New makeup brands have been hitting the shelves faster then ever! No longer are there the usual Giants. Now, one trip to Ulta or any other beauty-centered business and it’s amazing to see the HUNDREDS of brand options!
No longer are ladies settling for traditional makeup. Sales are down for them, while the independent brands are seeing HUGE increases in revenue. Why? Because the independent brands are more authentic and tend to care more about the world and people living in it, and there feels as if it is less about the bottom line.
What are your go-to brands? Are you a traditionalist or have you switched up your makeup brands lately?